What if there was a place where you would find the best copywriting advice on one page; no sub-pages, no SEO content; no marketing; no opt-in to an email list to get access to that content; no paywall; only a beginning, but no middle and no end; only 100% value on the longest, never-ending sentence teaching you how to write persuasive words that evoke reader action, in a place that is called “ONE” which is an acronym, a word derived from the initial letters of the words of a phrase, that stands for “ONE NEVER ENDING”, which is a backronym, an acronym deliberately formed from a phrase whose initial letters spell out a particular word or words, either to create a memorable name or as a fanciful explanation of a word's origin, which is also a recursive backronym because it refers back to itself in a circular way, which makes both the acronym and the first word of the backronym identical, which is a brainfuck, and exactly the opposite of clear communication and therefore the first principle of copywriting: clear kills clever, because, if in doubt or if the clever copy obfuscates truth or if it tries too hard to get attention, pick the copy that is clear, because then everything falls into place; a place where the reader knows what you mean clearly, sees images inside of her head clearly after she read your words—also called “visual writing” (which is principle number two) which works best when the images are clear like the deer 🦌 in front of you staring into the eyes of your car’s front lights... reminding you how important it is to pay attention, which is principle number three: pay attention, observe, take note; and that’s general writing advice) because a good copywriter is also a good writer, and a good writer observes and documents his surroundings, which brings me to context (principle number four)... the context in which copy is being written: commercial (for sales purpose) or non-commercial (leisure, art, exploration, etc.); and the one ideal reader (principle number five) that you’re having in mind while writing, because every single text or sales message is a 1:1 conversation between you and the reader (principle number six); it means only when you know who you’re going to talk to, then you start writing: try to send an email without entering a recipient’s email address... see, and that’s why your sales message always needs a recipient, otherwise you’re only writing for yourself and that can be copywriting (if you’re trying to persuade yourself) but here we’re talking about copywriting in the context of persuading others, so have your ideal reader at hand, so that...
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